Brand Refresh
Fountainhead was already a thriving and established Finance company. They just needed to refine the branding that had become fractured and no longer represented them well.
We started with fixing the Lion icon that already had equity in it. We fixed it by refining the vector file, unifying the angles and shapes, and creating a version that worked well when reversed on a dark color.
Not all logos work well when reversed in one color on a dark color. Especially if they are representative of something real like a face or image.
The font also needed to not only look more refined, but it needed to balance the strong shapes and weight of the icon. The typography also needed to scale better. If a logo uses lines that are too thin, they will break down when scaled on a small application or be problematic when embroidered on a shirt.
The client finally had a logo that matched their authority and a scalable visual brand that would grow with them.
- Logo Refresh
- New brand fonts and pairings
- Brand Guidelines to manage brand integrity
- Logo build-out with all iterations and file types
- The website above was designed and developed by the client. It's shown here as a sample of a logo refresh implementation.
