Legacy Senior Insurance

Jerry Forst came to me needing help with his new insurance business. Jerry is a visionary entrepreneur who has a passion for serving others. He invested in the Hero Brand Package and we started the branding process from scratch.

He was clear on who his ideal client was and what he was helping them with.

But he needed a name.

I came up with the name Legacy Senior Insurance as we sat and brainstormed over coffee. It spoke to the desire for seniors to take care of themselves and when the time came, take care of those they left behind.

The logo I created reflected that simple desire to “pass the torch” in a clean and easy to read way.

The responsive website made it easy to get to know Jerry and the way he served his customers. The navigation and information were easy to find without a lot of menus and drilling down through pages.