EPISODE / 043

December 21, 2024

Ulyses Osuna

CEO. PR Strategist. Founder Influencer Press

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Many entrepreneurs waste time and money chasing media coverage that looks impressive but fails to generate real business results.

Imagine having a strategic PR approach that not only builds credibility but consistently converts visibility into revenue and growth.

Today’s guest, Ulyses Osuna, reveals his proven framework for transforming media exposure into actual business results, showing why most entrepreneurs have been approaching PR completely backwards.

Ulyses Osuna is the founder of Influencer Press and a strategic PR expert who specializes in building personal brands for entrepreneurs and industry leaders. Rejecting traditional PR approaches, he’s developed a unique methodology that focuses on transforming media exposure into tangible business results. His contrarian views on paid versus earned media have helped reshape how entrepreneurs approach personal branding and media strategy.

5 Key Takeaways:

The difference between earned and paid media—and why both matter.
Why speed and control are critical in PR.
How to refine your personal brand message for maximum impact.
The truth about credibility and transparency in PR.
Actionable steps to snowball small PR wins into bigger opportunities.

Guest Bio

Guest Links/Offer

Instagram Link: @Ulyses

About the Host

Paul Povolni (aka Voppa) is the founder of Voppa Creative and a creative leader with more than 30 years of experience working with organizations and teams around the world. His career spans brand strategy, design leadership, and creative direction, with a focus on helping organizations clarify who they are, how they lead, and how they communicate with intention.

Paul has led multidisciplinary teams in the development of award-winning branding and design systems across a wide range of industries. His work consistently connects strategy to execution, ensuring that brand expression reflects both organizational purpose and internal culture.

In addition to his consulting work, Paul is an experienced coach and speaker. He works with leaders, executives, and creative teams to strengthen decision-making, build creative confidence, and cultivate cultures rooted in clarity and accountability. His speaking engagements and workshops are grounded in practical frameworks shaped by decades of real-world leadership experience.

Paul is also the host of the Headsmack Podcast, where he interviews world-class thinkers, strategists, creatives, and business leaders from around the globe. The podcast explores branding, leadership, creativity, and culture through candid, in-depth conversations that challenge assumptions and sharpen thinking.

Through his consulting, speaking, and coaching, he equips clients to lead with Clarity, Creativity, and Culture—aligning vision with execution and purpose with performance.