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About Paul Povolni
Paul Povolni is an award-winning Creative Director and Brand Strategist with 30 years of experience leading teams, transforming brands, and coaching leaders to think differently. As founder of VOPPA Creative, he’s worked with clients around the world — across agencies, non-profits, and entrepreneurial ventures — delivering branding and design that doesn’t just look good, it solves real problems and moves businesses forward. Known to many simply as Voppa, Paul brings the discipline of a seasoned creative executive and the empathy of someone who has lived both the corporate grind and the entrepreneurial hustle. He understands the frustrations and aspirations that creatives, leaders, and entrepreneurs face daily — and he knows exactly how to get them unstuck.
Beyond client work, Paul is a conference keynote speaker, workshop facilitator, and the host of Headsmack: Conversations with Misfits. He developed the Headsmack framework — a set of proven mindset disruptors and creative tools that equip leaders to out-think their competition with innovative, strategic, and profitable ideas. His workshops cover brand strategy, creative thinking, leadership, culture, and organizational management. Whether he’s building a brand, leading a room, or hosting a conversation that reframes how you see the world, Paul has a gift for making complexity feel clear — and making action feel possible. Connect with him at voppa.com and find him everywhere as @voppa.
Quick Facts
Full Name: Paul Povolni
Known As: Voppa
Title: Award-Winning Brand Strategist & Creative Director
Company: VOPPA Creative (voppa.com)
Location: Jackson, MS (originally Melbourne, Australia)
Website: voppa.com
Podcast: Headsmack: Conversations with Misfits
Social Handle: @voppa (LinkedIn, Instagram, X, Facebook)
Experience: 30+ years
The Headsmack Podcast
Conversations with Misfits
The Headsmack Podcast invites you to listen in on conversations with misfits, mavericks and trailblazers. Join us as we explore the life of difference-makers and those who have stumbled, fumbled and then soared.
Be inspired as they candidly share their journeys and the aha moments that changed everything.
Speaking & Workshop Topics
Paul equips organizations and brands with proven mindset disruptors and innovative frameworks so they can out-think their competition. His keynotes and workshops include:
- Branding: Creating a Brand That Attracts Your Ideal Clients
- Launch: 4 Critical Elements for a Successful Launch
- Culture: The Source or Hindrance to Growth
- Change: 4 Sparks for New Direction
- Headsmack: 9 Catalysts for Creative Thinking
- Honor: The Key to Personal and Organizational Growth
- PACK Management: Four Essential Systems for Organizational Management
- CORE: The Main Thing Is to Keep the Main Thing the Main Thing
Available as a Podcast Guest
Paul is an experienced podcast guest who brings depth, practicality, and a memorable point of view. Suggested conversation topics include:
Why Your Brand Is Costing You Clients — and How to Fix It
How misaligned visuals repel ideal clients and a clear, strategic brand identity fixes that.
Creative Thinking for Non-Creatives: The Headsmack Framework
A proven system of 9 catalysts that unlock innovative, feasible, and profitable thinking in anyone.
Building an Award-Winning Brand from the Inside Out
What 30 years of leading creative teams across agencies and non-profits has taught Paul about what makes brands win.
The Superbrand Formula: Standing Out in a Crowded Market
How to build a brand so clear and compelling that your ideal clients can’t ignore it.
Culture as Strategy: How Internal Branding Drives Growth
Why the culture inside an organization is either its biggest asset or its biggest liability — and how to shape it intentionally.
Getting Unstuck: Frameworks for Creative Breakthroughs
Practical tools for leaders and entrepreneurs who feel creatively blocked and need a way forward.
Brand Clarity: The Shortcut to Attracting Your Ideal Client
How getting crystal clear on who you are and who you serve transforms your marketing, your messaging, and your revenue.
Leading with Creativity: How Design Thinking Transforms Organizations
What corporate leaders and entrepreneurs can learn from 30 years inside creative agencies and mission-driven organizations.
Past Appearances
- Vertical Momentum Podcast
- SPACEMAN Podcast EP 4
- The Interview Podcast — Episode 112: Paul Povolni / Headsmack
- JXN Transplants Podcast — Episode 49: Paul Povolni
- Nonprofit Architect with Travis Johnson
- Show Up! Stand Out! with Juliette Stapleton — “How To Get Creatively Unstuck With RENEWDO”
- Bourbon & Business Podcast
Book Paul / Media Inquiries
Email: press@voppa.com
Download Press Kit: GoogleDoc