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About Paul Povolni

Paul Povolni is an award-winning Brand Strategist and Creative Director with 30 years of experience and the founder of VOPPA Creative. He’s also the host of Headsmack: Conversations with Misfits, a podcast that digs into the minds of unconventional thinkers who do things differently. Find him at voppa.com and everywhere as @voppa.
Paul Povolni is an award-winning Creative Director and Brand Strategist with 30 years of experience helping brands stop blending in and start connecting with the clients they’re built for. As founder of VOPPA Creative, he’s led award-winning teams, coached leaders and entrepreneurs through creative roadblocks, and developed the Headsmack framework — a proven system for unlocking innovative thinking even in people who don’t consider themselves creative. A conference keynote speaker and frequent podcast guest, Paul brings equal parts strategic firepower and hard-won creative instinct to everything he touches. Find him at voppa.com and on social as @voppa.

Paul Povolni is an award-winning Creative Director and Brand Strategist with 30 years of experience leading teams, transforming brands, and coaching leaders to think differently. As founder of VOPPA Creative, he’s worked with clients around the world — across agencies, non-profits, and entrepreneurial ventures — delivering branding and design that doesn’t just look good, it solves real problems and moves businesses forward. Known to many simply as Voppa, Paul brings the discipline of a seasoned creative executive and the empathy of someone who has lived both the corporate grind and the entrepreneurial hustle. He understands the frustrations and aspirations that creatives, leaders, and entrepreneurs face daily — and he knows exactly how to get them unstuck.

Beyond client work, Paul is a conference keynote speaker, workshop facilitator, and the host of Headsmack: Conversations with Misfits. He developed the Headsmack framework — a set of proven mindset disruptors and creative tools that equip leaders to out-think their competition with innovative, strategic, and profitable ideas. His workshops cover brand strategy, creative thinking, leadership, culture, and organizational management. Whether he’s building a brand, leading a room, or hosting a conversation that reframes how you see the world, Paul has a gift for making complexity feel clear — and making action feel possible. Connect with him at voppa.com and find him everywhere as @voppa.

Quick Facts

Full Name: Paul Povolni
Known As: Voppa
Title: Award-Winning Brand Strategist & Creative Director
Company: VOPPA Creative (voppa.com)
Location: Jackson, MS (originally Melbourne, Australia)
Website: voppa.com
Podcast: Headsmack: Conversations with Misfits
Social Handle: @voppa (LinkedIn, Instagram, X, Facebook)
Experience: 30+ years

Podcast Cover Photo 2024 04 12

The Headsmack Podcast

Conversations with Misfits

The Headsmack Podcast invites you to listen in on conversations with misfits, mavericks and trailblazers. Join us as we explore the life of difference-makers and those who have stumbled, fumbled and then soared.

Be inspired as they candidly share their journeys and the aha moments that changed everything.

Speaking & Workshop Topics

Paul equips organizations and brands with proven mindset disruptors and innovative frameworks so they can out-think their competition. His keynotes and workshops include:

Available as a Podcast Guest

Paul is an experienced podcast guest who brings depth, practicality, and a memorable point of view. Suggested conversation topics include:

Why Your Brand Is Costing You Clients — and How to Fix It
How misaligned visuals repel ideal clients and a clear, strategic brand identity fixes that.

Creative Thinking for Non-Creatives: The Headsmack Framework
A proven system of 9 catalysts that unlock innovative, feasible, and profitable thinking in anyone.

Building an Award-Winning Brand from the Inside Out
What 30 years of leading creative teams across agencies and non-profits has taught Paul about what makes brands win.

The Superbrand Formula: Standing Out in a Crowded Market
How to build a brand so clear and compelling that your ideal clients can’t ignore it.

Culture as Strategy: How Internal Branding Drives Growth
Why the culture inside an organization is either its biggest asset or its biggest liability — and how to shape it intentionally.

Getting Unstuck: Frameworks for Creative Breakthroughs
Practical tools for leaders and entrepreneurs who feel creatively blocked and need a way forward.

Brand Clarity: The Shortcut to Attracting Your Ideal Client
How getting crystal clear on who you are and who you serve transforms your marketing, your messaging, and your revenue.

Leading with Creativity: How Design Thinking Transforms Organizations
What corporate leaders and entrepreneurs can learn from 30 years inside creative agencies and mission-driven organizations.

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